The redesign of the wallpaper detail page was the result of customer feed back and numerous surveys to provide all desired information about each wallpaper pattern. The design began as a PSD and was coded in DIVs with CSS styling, resulting in a dynamic page with a majority of information above the fold. A simple change in CSS styles allowed the columns to be tested in 6 different placement variations, and the test order with the highest conversion rate was pushed as the final version.