The objective of this project is to redesign the identity for R. Hirt Jr. Co., a local retailer of cheese, meats and other various goods.  A series of designed applications for the new identity include; 6 streetscape posters measuring 11 inches by 17 inches; 2 pieces of indoor signage ranging in size from 7.5 inches by 4.75 inches up to 3 feet in diameter; a promotional give-away measuring 4 inches by 3 inches; and decals  for a delivery truck designed to be several feet tall. The audience for this project would be the clientele of R. Hirt Jr. Co. which ranges from inner city underclass families to suburbanite middle and upper class families.